Lithia Reno Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Lithia Reno Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Lithia Reno Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Lithia Reno Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
SPCA of Northern Nevada
Love Promise Stories from Lithia Reno Subaru
Subaru and Lithia Reno Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Bonus Adoption Event Brings Big Impact for Local Pets - Sydney D
Through its continued commitment to the Subaru Love Promise, Lithia Reno Subaru remains a powerful force for good in the northern Nevada community through its partnership with SPCA of Northern Nevada. This year kicked off with a special bonus fee-waived adoption event hosted right at the dealership, giving local pets an extra opportunity to meet their future families. While two lucky dogs found their homes during the event itself, the increased visibility helped spark even more adoptions back at SPCA-NN's Adoption Center throughout the day — proving once again that when a community comes together for pets in need, lives are changed in meaningful ways. By welcoming SPCA-NN into their space and sponsoring the adoption fees for pets in attendance, Lithia Reno Subaru helped remove one of the biggest barriers to adoption while creating a welcoming environment for families to connect with their new companions. Events like these do more than find homes for pets; they strengthen the bond between local organizations and the community they serve. As SPCA of Northern Nevada's largest corporate donor, supporting the organization's lifesaving mission for more than a decade, Lithia Reno Subaru continues to show what the Love Promise looks like in action. Their ongoing generosity helps ensure more pets receive the care they need, more families experience the joy of adoption, and more second chances begin — a true reflection of the Love Promise lived out right here in our community. Thank you, Lithia Reno Subaru!
Testimonials - Amanda H
"Thank you for the jackets, it was very helpful for my families that have been struggling. It has also been helpful for keeping one in the classroom for kids that do not bring jackets everyday" – Amapro "The donation of the jackets were helpful because we had two specific families who really benefited from the donation. One of our kids just started the program and mom rides the bus for droop off and pick up. The child would only come in a little sweater. When I gave mom the jacket he was happy and said he needed one but she has not been able to get one. My other little one was happy because her jean jacket didn't have pockets and she always is cold. She was super happy this coat had pockets so she could put her hands in them to keep them warm" – Briselda Arroyo "The families that the coats were given to appreciate it so much!! One of the children was excited and wanted to wear it right away. Some of the children double the layers of sweaters they wear so getting a jacket helps out a lot! It's freezing cold throughout the days, the days, the children need their jackets. The families are also more inclined to have the children wear their jackets after receiving them." – Jasmine "I have a few babies that do not have a coat. The parents say they do not know where to find a cheap coat or have not got around to buying one. I made sure those babies received one." "The area that I serve is an area that need several things. Having jackets from Subaru are so helpful because sometimes children come without jackets and parents don't have the money to buy new ones. Thank you to Subaru for being there for low income families." – Mirta Xitumul " I gave a jacket to a boy that comes in each day with the same dirty jacket. This mom is a single mom and moves between homes daily. I also gave a jacket to a little girl whose parents brought her to school without a warm jacket. Another jacket went to a single mom that works only part time and when she is able to bring her son to school, he does not have a warm a jacket." – Heather Walker "The donation helped multiple children in my class. Some children face economic hardship when it's hard for their parents to afford clothes. They just have 1 coat that lasts them the winter, and their coats are worn out. The children and parents were appreciative to receive a new one!" – Dalia R. "I have 2 jackets to 2 children who needed coats right away and 2 jackets we keep at our school for when kids don't bring a jacket so they can stay warm when we go outside. This was a great way to help our families who could not afford coats for there kids this holiday season. It is hard to believe in 2026 in American families struggle to purchase coats fro their kids, but I am super happy that we can help some families get what they need." "Families in Carson EHS were very happy to receive coats." – Helen "Dear Lithia Subaru, thank you for providing jackets for our children. May of our families are coming from low-income households, and these jackets are providing them warmth. Our families were excited to have a jacket that can be for school." – Antonia M.A. "At Echo Loder we are using our coats in a classroom for these kiddos who forget theirs at home. We have 2 boys and 2 girls who receive coats. This helps them stay engaged outside because they don't have to worry about being cold." – Beth Marie "At Smithridge, a mom recently got her and her 2 daughters out of a stressful living environment. They are left with very little, including every few clothes for the two children. Providing these two children with winter coats allows mom to feel safe and secure knowing that her girls have warm clothes to attend school." "The are a big help in the classroom when the kids arrive without a coat. Many children are still wearing coats donated last year. It's great to see that they coats were needed and still being used." - Sam
Warm Embrace for Local Seniors at VOA - Ana B
Volunteers of America (VOA) was delighted to partner with Lithia Reno Subaru for another year of sharing warmth with local seniors. This wonderful gift reached far beyond the practical gift itself. For many of our older adults, especially those living on fixed incomes, receiving a new, soft blanket communicated dignity, care, and the real sense of being seen. As an organization our work focuses on moving people from homelessness to independence with love and dignity, providing housing and shelter to more than 1,000 people each night in Northern Nevada. Lithia Reno Subaru's generous partnership and financial contribution gave us the ability to purchase 200 high-quality blankets for our seniors. These blankets were distributed by Lithia Reno Subaru's dedicated sales team during the holidays at VOA's Sierra Manor. We are so grateful for this kind gesture and we could not do the work that we do without partners like Lithia Reno Subaru. Thank you for your warm embrace and commitment to our community! Submitted by Ana Bankert at Volunteers of America Northern California & Northern Nevada
Driving Second Chances for Pets in Northern Nevada - Sydney D
Through its unwavering commitment to the Subaru Love Promise, Lithia Reno Subaru continues to make a meaningful local impact in partnership with SPCA of Northern Nevada. In 2025, Lithia Reno Subaru hosted three fee-waived adoption events, helping 25 local pets find loving homes by removing one of the biggest barriers to adoption. Held right at the dealership, these events created joyful moments for families and pets alike — turning a routine visit into the start of a lifelong bond. Lithia Reno Subaru's support extends far beyond adoption days. Through sponsorships, community events, and participation in the annual Share the Love program, their generosity totaled more than $55,000 in 2025, directly funding lifesaving medical care, food, enrichment, and second chances for pets across northern Nevada. As one of SPCA-NN's longest-standing and most dedicated corporate partners, Lithia Reno Subaru consistently demonstrates what it means to serve the community with heart and purpose. Their continued investment ensures more pets find homes, more families are made whole, and more love is shared throughout our community — proving that the Love Promise is not just a statement, but a commitment lived out every day.
SMITHRIDGE STEM ACADEMY - Andras s
We are more than happy to be able to support local education this year continuing our partnership with Smithridge Stem Academy! We were able to donate much needed supplies to help kick off the school year with the tools they need. Helping with school supplies not only helps out our students in need but also helps lessen the burden on our committed educators. We are grateful for the opportunity to be able to give back making a positive difference right here in our neighborhood.
Lithia Reno Subaru Volunteers at KTMB's Truckee River Cleanup 2025 - Darcy P
KTMB thanks Lithia Reno Subaru for participating in our annual Truckee River Cleanup! Their volunteers at Cottonwood Park attended to the Tahoe Pyramid Trail, removing 220 pounds of trash- including 1 tire, 300 pounds of greenwaste, and 700 pounds of weeds, as well as assisting our in-river crews in bagging and removing trash from the water. We appreciate them for their hard work and continuing support of a more beautiful Truckee Meadows!
Driving Love Home for Local Homeless Pets - Faith Z
At the SPCA of Northern Nevada, we believe every pet deserves a loving home, and thanks to Lithia Subaru of Reno, thousands of lives have been changed for the better. Year after year, Lithia Reno Subaru proves that the Subaru Love Promise is truly more than words... It’s visible action. Through their incredible support and fee-waived adoption events hosted right at their dealership, they’ve helped countless cats and dogs of all ages, sizes, and personalities find their loving families. These events are so full of joy. From happy tails wagging and purrs of contentment to adopters walking out the dealership doors with a new best friend, all of this is possible because of Lithia's unwavering support. In 2025 alone, Lithia Reno Subaru presented SPCA-NN with sponsorships totaling more than $55,000, making them our largest and most dedicated corporate partner. That generosity not only fuels adoption events, it sustains our mission to save homeless pets across northern Nevada. Lithia Reno Subaru’s investment in our community directly provides medical care, food, enrichment, and second chances for pets who would otherwise have nowhere to turn. From handing over adoption kits to presenting life-changing checks, Lithia Reno Subaru consistently shows our community what it means to love pets, love people, and love giving back. Their commitment ensures that, together, we can continue to create happy beginnings — and endless love stories. Because of Lithia Subaru Reno, more families are complete and more love is shared — here in northern Nevada and beyond. Thank you for your dedication to our lifesaving mission.
Lithia Reno Subaru Supports Community Service Agency - Head Start - Reno, NV - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Reno, this is a harsh reality. Helping others strengthens communities, which is why Lithia Reno Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Lithia Reno Subaru have helped nearly 900,000 children and adults in urgent need. On 02/11/2025, Lithia Reno Subaru donated 120 coats to Community Service Agency - Head Start - Reno, NV. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Washoe County K9 Partners2025 Barks and Badges - Patricia K
Washoe County K9 Partners is a non-profit which assists the Washoe County Sheriff's Office K9 Unit with training, equipment, and sometimes even the K9 themselves, that their limited budget does not allow for. By helping these teams, we are providing up to date training and equipment that help them do their jobs, which helps to make our community a better and safer area to live. Barks and Badges was held at the beautiful Bartley Ranch Regional Park. This is a free event to the community to come out meet the K9 teams, watch scenarios of the K9s different training, meet other Divisions of the Sheriff's Office and other First Responders. This allows our community to come out, meet the First Responders, and ask questions in a casual atmosphere. In addition to assisting the K9 Teams, one of our additional goals is to open the lines of communication between our Law Enforcement, First Responders and our Community. We were honored to receive our local Subaru Dealerships "Share the Love" check presentation at our annual Barks & Badges event. Chip Ciprian and his super staff have been supporters since our beginning. Their support has assisted us in helping the WCSO K9 Unit become one of the best trained and equiped Units on the West Coast. The photos are (1) check presentation with the majority of the K9 Teams, K9 Partner, Chip and his crew and the Executive Staff of the Sheriff's Office. (2) Flyer inviting the community to the free event (3) Sheriff presenting Chip with a Sheriff's Award.
Options Veterinary Care - Evan W
Litha Subaru is a proud supporter of Options Veterinary Care—Northern Nevada’s only nonprofit clinic serving pets in need when their people cannot afford needed veterinary care for a beloved furry friend. “We are so grateful for the ongoing support of Lithia Subaru,” said Diane Blankenburg, CEO of Options. “Lithia Subaru was a recent sponsor of the Mayor’s Dog Bowl – a first of it’s kind charity event at The National Bowling Stadium in Reno. Their team came out to bowl and their support enables Options to help local dogs and cats owned by seniors and other low-income pet owners so they can get the care their need.” Last year, Options nonprofit clinic helped over 9,800 local pets who otherwise would have gone without needed veterinary care. This nonprofit clinic provides affordable veterinary care to prevent suffering of dogs and cats and also to keep pets out of local shelters. When people cannot afford needed veterinary care, they often surrender their pet to local shelters in hopes of getting help for their friend. Another sad outcome is “economic euthanasia” where pets are euthanized because the owner cannot afford critically needed care. This is a tragic outcome for the pet, the owner and the vet, as no one wants to see pets suffer. This is why Options was founded, and we partner with many local vet clinics to provide care to pets in need. Options relies on donations to care for local pets in need and Lithia Subaru is proud to support this important work in our community!
