Lithia Reno Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Lithia Reno Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Lithia Reno Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Lithia Reno Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
SPCA of Northern Nevada
Love Promise Stories from Lithia Reno Subaru
Subaru and Lithia Reno Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Impact of Subaru's Generosity at Smithridge STEM Academy - Mariangeles Y
At Smithridge STEM Academy, our teachers pour their hearts into creating engaging, meaningful learning experiences for students every day. They are innovators, problem-solvers, and champions for children, often going above and beyond to ensure every student has the tools and opportunities they need to succeed. That's why the support from Lithia Reno Subaru, in partnership with Subaru and AdoptAClassroom.org, means so much to our school community. This year, six of our teachers were selected to receive $500 classroom grants. The excitement was immediate. Teachers began planning how they could stretch every dollar to maximize opportunities for their students through hands-on STEM materials, classroom libraries, educational games, science supplies, and resources that make learning more engaging and accessible for all learners. The true impact of these grants extends far beyond the materials purchased. These funds allow teachers to bring ideas to life, provide enriching experiences, and create classroom environments where students feel inspired to learn. When students have access to high-quality resources, they become more engaged, more confident, and more willing to take risks in their learning. Equally meaningful is the message this support sends to educators. Teaching requires extraordinary dedication, creativity, and heart. Receiving these grants reminded our teachers that their work is seen, valued, and appreciated. Knowing that organizations like Subaru and community partners like Lithia Reno Subaru invest directly in classrooms provides encouragement and affirmation that what they do each day truly matters. For our students, the benefits will be felt throughout the school year. New resources will spark curiosity, encourage exploration, and create memorable learning experiences. The materials purchased through these grants will touch the lives of hundreds of students, helping them build skills, confidence, and a lifelong love of learning. On behalf of our six grant recipients, our students, and the entire Smithridge STEM Academy community, we extend our heartfelt gratitude to Lithia Reno Subaru, Subaru, and AdoptAClassroom.org. Your generosity is creating opportunities, supporting educators, and helping students thrive. Thank you for believing in the power of education and for making a meaningful difference in our classrooms. Your investment is not simply funding supplies; it is fueling imagination, inspiring future innovators, and helping students see what is possible. For that, we are incredibly grateful.
Beyond thankful - Amy P
Each year, we help with the delivery of blankets and wellness kits to Renown Cancer Center and this year we had several of their staff and volunteers available for the visit and delivery of the items. We are so thankful they are so excited to be a part of this initiative again and welcome these items for their patients. Providing blankets and wellness kits is an extra touch of kindness during their cancer journey and makes it so much easier. Thank you for partnering with us - Blood Cancer United!
Reno Subaru Supports Diversity and Inclusion – Tasha M - Natasha M
For over 6 years, Reno Subaru has proudly demonstrated its commitment to diversity, inclusion, and the LGBTQIA+ community through its continued support of the Community Pride Parade and Event. As a title sponsor, Reno Subaru has provided invaluable support that has helped make this celebration possible and successful year after year. Their ongoing partnership goes beyond sponsorship—it reflects a genuine commitment to creating a more inclusive, welcoming, and supportive community. Reno Subaru's dedication has made a meaningful difference to the LGBTQIA+ community and continues to help bring people together in celebration, visibility, and pride. We are incredibly grateful for Reno Subaru's longstanding partnership and their continued commitment to supporting equality and inclusion in our community.
Lithia Reno Subaru and WCK9 Partners Share the Love - Janene J
Again, this year, we were blessed and honored to be a part of the Share the Love program through the wonderful people at Lithia Reno Subaru!! We couldn't do what we do to help the hard working K9s in Washoe County without you!! With your help, we are able to outfit the dogs with the safety equipment vital to their work, and many other very important things. Thank you, Lithia Reno Subaru and Share the Love, from the bottom of our hearts!!
A Partnership That Changes Lives - Sydney D
For more than a decade, Lithia Reno Subaru has been a dedicated partner in SPCA of Northern Nevada's lifesaving mission. As our largest corporate donor, their support helps provide care, shelter, and second chances for hundreds of pets each year. This year's fee-waived adoption events were a perfect example of that impact. Families found new companions, pets found loving homes, and barriers to adoption were removed through sponsored adoption fees. Whether helping a long-term shelter dog like Duchess find her perfect match or creating opportunities for kittens to begin their next chapter, Lithia Reno Subaru continues to demonstrate what the Subaru Love Promise looks like in action. Their generosity doesn't just support adoptions—it helps create brighter futures for pets and the people who love them. 💜
Finding the Purrrfect Companion - Sydney D
One of the most rewarding parts of community adoption events is witnessing the stories that bring people through the door. At Lithia Reno Subaru's fee-waived adoption event, families arrived for all kinds of reasons. One young girl was excited to adopt her very first kitten after working hard to prove she was ready. Another family was navigating the heartbreak of losing a beloved pet and hoping to find room in their hearts for a new connection. Others were searching for a companion for a resident cat or simply looking forward to sharing their home with a feline friend again. The excitement was evident long before the event officially began. Although doors opened at 10 a.m., all 11 kittens had already been spoken for by 9:45 a.m., with eager adopters lined up and ready to meet their future companions. It was a powerful reminder of how much our community values these opportunities to connect with adoptable pets and welcome a new furry family member into their lives. By the end of the day, every kitten had found a loving home. Thanks to Lithia Reno Subaru's continued partnership with SPCA of Northern Nevada, these families were able to meet their newest companions and take them home for no cost. It's a powerful reminder that adoption isn't just about finding homes for pets—it's about bringing people and pets together when they need each other most.
A New Beginning for Duchess - Sydney D
After spending nearly two months in our care with little interest, Duchess joined us at Lithia Reno Subaru's fee-waived adoption event in hopes that someone would see her shine outside the Adoption Center. A couple arrived with their beloved 14-year-old cattle dog, Bandit, hoping to find him a new companion. As lifelong cattle dog lovers, they were immediately drawn to Duchess. After a few introductions and a play session in our yard, it was clear something special was happening. Duchess came alive—play bowing, bouncing around, and showing a joyful side we rarely saw in the shelter. By the end of the day, Duchess had found her family and Bandit had gained a new best friend. Thanks to Lithia Reno Subaru's support through the Subaru Love Promise, Duchess received the extra opportunity she needed to connect with the people who were meant to find her. Sometimes all it takes is a change of scenery for a new chapter to begin.
The Great Community Cleanup at Rosewood Nature Study Area - Amanda M
Lithia Reno Subaru has been joining us at the Great Community Cleanup for many years now. The Great Community Cleanup is a massive day of impact where volunteers gather to beautify our public lands and parks at 20+ different locations. This year employees from Lithia Reno Subaru joined us again to help give back to our community at Rosewood Nature Study Area. They helped prepare this park for spring visitors by removing hundreds of tumbleweeds and collecting 500+ pounds of litter. Across all our sites, over 100+ tons of waste was collected. It truly takes a village to accomplish such a massive cleanup effort, and Keep Truckee Meadows Beautiful is lucky to have community forward businesses like Lithia Reno Subaru be a part of ours. Thank you for helping Keep Truckee Meadows Beautiful!
Feeding the Needy with Chabad Cares Kitchen of Kindness - Moshe C
Chabad Cares Kitchen of Kindness was honored to partner with Lithia Reno Subaru for our pre-Passover cooking marathon, where over 30 volunteers of all ages and stages came together to prepare meals for seniors, families of hospitalized patients, and those in financial need throughout the Northern Nevada community. The kitchen was filled with positive energy as volunteers worked side by side, cooking, packaging, and sharing in the joy of giving back. Fresh meals were hand-delivered to members of our community, including the family of a woman undergoing lymphoma treatment and individuals for whom this was their first fresh, hot meal in weeks, bringing comfort, dignity, and a sense of care when it was needed most.
A Bonus Adoption Event Brings Big Impact for Local Pets - Sydney D
Through its continued commitment to the Subaru Love Promise, Lithia Reno Subaru remains a powerful force for good in the northern Nevada community through its partnership with SPCA of Northern Nevada. This year kicked off with a special bonus fee-waived adoption event hosted right at the dealership, giving local pets an extra opportunity to meet their future families. While two lucky dogs found their homes during the event itself, the increased visibility helped spark even more adoptions back at SPCA-NN's Adoption Center throughout the day — proving once again that when a community comes together for pets in need, lives are changed in meaningful ways. By welcoming SPCA-NN into their space and sponsoring the adoption fees for pets in attendance, Lithia Reno Subaru helped remove one of the biggest barriers to adoption while creating a welcoming environment for families to connect with their new companions. Events like these do more than find homes for pets; they strengthen the bond between local organizations and the community they serve. As SPCA of Northern Nevada's largest corporate donor, supporting the organization's lifesaving mission for more than a decade, Lithia Reno Subaru continues to show what the Love Promise looks like in action. Their ongoing generosity helps ensure more pets receive the care they need, more families experience the joy of adoption, and more second chances begin — a true reflection of the Love Promise lived out right here in our community. Thank you, Lithia Reno Subaru!
