Lithia Reno Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Lithia Reno Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Lithia Reno Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Lithia Reno Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
SPCA of Northern Nevada
Love Promise Stories from Lithia Reno Subaru
Subaru and Lithia Reno Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Partnership That Changes Lives - Sydney D
For more than a decade, Lithia Reno Subaru has been a dedicated partner in SPCA of Northern Nevada's lifesaving mission. As our largest corporate donor, their support helps provide care, shelter, and second chances for hundreds of pets each year. This year's fee-waived adoption events were a perfect example of that impact. Families found new companions, pets found loving homes, and barriers to adoption were removed through sponsored adoption fees. Whether helping a long-term shelter dog like Duchess find her perfect match or creating opportunities for kittens to begin their next chapter, Lithia Reno Subaru continues to demonstrate what the Subaru Love Promise looks like in action. Their generosity doesn't just support adoptions—it helps create brighter futures for pets and the people who love them. 💜
Finding the Purrrfect Companion - Sydney D
One of the most rewarding parts of community adoption events is witnessing the stories that bring people through the door. At Lithia Reno Subaru's fee-waived adoption event, families arrived for all kinds of reasons. One young girl was excited to adopt her very first kitten after working hard to prove she was ready. Another family was navigating the heartbreak of losing a beloved pet and hoping to find room in their hearts for a new connection. Others were searching for a companion for a resident cat or simply looking forward to sharing their home with a feline friend again. The excitement was evident long before the event officially began. Although doors opened at 10 a.m., all 11 kittens had already been spoken for by 9:45 a.m., with eager adopters lined up and ready to meet their future companions. It was a powerful reminder of how much our community values these opportunities to connect with adoptable pets and welcome a new furry family member into their lives. By the end of the day, every kitten had found a loving home. Thanks to Lithia Reno Subaru's continued partnership with SPCA of Northern Nevada, these families were able to meet their newest companions and take them home for no cost. It's a powerful reminder that adoption isn't just about finding homes for pets—it's about bringing people and pets together when they need each other most.
A New Beginning for Duchess - Sydney D
After spending nearly two months in our care with little interest, Duchess joined us at Lithia Reno Subaru's fee-waived adoption event in hopes that someone would see her shine outside the Adoption Center. A couple arrived with their beloved 14-year-old cattle dog, Bandit, hoping to find him a new companion. As lifelong cattle dog lovers, they were immediately drawn to Duchess. After a few introductions and a play session in our yard, it was clear something special was happening. Duchess came alive—play bowing, bouncing around, and showing a joyful side we rarely saw in the shelter. By the end of the day, Duchess had found her family and Bandit had gained a new best friend. Thanks to Lithia Reno Subaru's support through the Subaru Love Promise, Duchess received the extra opportunity she needed to connect with the people who were meant to find her. Sometimes all it takes is a change of scenery for a new chapter to begin.
The Great Community Cleanup at Rosewood Nature Study Area - Amanda M
Lithia Reno Subaru has been joining us at the Great Community Cleanup for many years now. The Great Community Cleanup is a massive day of impact where volunteers gather to beautify our public lands and parks at 20+ different locations. This year employees from Lithia Reno Subaru joined us again to help give back to our community at Rosewood Nature Study Area. They helped prepare this park for spring visitors by removing hundreds of tumbleweeds and collecting 500+ pounds of litter. Across all our sites, over 100+ tons of waste was collected. It truly takes a village to accomplish such a massive cleanup effort, and Keep Truckee Meadows Beautiful is lucky to have community forward businesses like Lithia Reno Subaru be a part of ours. Thank you for helping Keep Truckee Meadows Beautiful!
Feeding the Needy with Chabad Cares Kitchen of Kindness - Moshe C
Chabad Cares Kitchen of Kindness was honored to partner with Lithia Reno Subaru for our pre-Passover cooking marathon, where over 30 volunteers of all ages and stages came together to prepare meals for seniors, families of hospitalized patients, and those in financial need throughout the Northern Nevada community. The kitchen was filled with positive energy as volunteers worked side by side, cooking, packaging, and sharing in the joy of giving back. Fresh meals were hand-delivered to members of our community, including the family of a woman undergoing lymphoma treatment and individuals for whom this was their first fresh, hot meal in weeks, bringing comfort, dignity, and a sense of care when it was needed most.
A Bonus Adoption Event Brings Big Impact for Local Pets - Sydney D
Through its continued commitment to the Subaru Love Promise, Lithia Reno Subaru remains a powerful force for good in the northern Nevada community through its partnership with SPCA of Northern Nevada. This year kicked off with a special bonus fee-waived adoption event hosted right at the dealership, giving local pets an extra opportunity to meet their future families. While two lucky dogs found their homes during the event itself, the increased visibility helped spark even more adoptions back at SPCA-NN's Adoption Center throughout the day — proving once again that when a community comes together for pets in need, lives are changed in meaningful ways. By welcoming SPCA-NN into their space and sponsoring the adoption fees for pets in attendance, Lithia Reno Subaru helped remove one of the biggest barriers to adoption while creating a welcoming environment for families to connect with their new companions. Events like these do more than find homes for pets; they strengthen the bond between local organizations and the community they serve. As SPCA of Northern Nevada's largest corporate donor, supporting the organization's lifesaving mission for more than a decade, Lithia Reno Subaru continues to show what the Love Promise looks like in action. Their ongoing generosity helps ensure more pets receive the care they need, more families experience the joy of adoption, and more second chances begin — a true reflection of the Love Promise lived out right here in our community. Thank you, Lithia Reno Subaru!
Testimonials - Amanda H
"Thank you for the jackets, it was very helpful for my families that have been struggling. It has also been helpful for keeping one in the classroom for kids that do not bring jackets everyday" – Amapro "The donation of the jackets were helpful because we had two specific families who really benefited from the donation. One of our kids just started the program and mom rides the bus for droop off and pick up. The child would only come in a little sweater. When I gave mom the jacket he was happy and said he needed one but she has not been able to get one. My other little one was happy because her jean jacket didn't have pockets and she always is cold. She was super happy this coat had pockets so she could put her hands in them to keep them warm" – Briselda Arroyo "The families that the coats were given to appreciate it so much!! One of the children was excited and wanted to wear it right away. Some of the children double the layers of sweaters they wear so getting a jacket helps out a lot! It's freezing cold throughout the days, the days, the children need their jackets. The families are also more inclined to have the children wear their jackets after receiving them." – Jasmine "I have a few babies that do not have a coat. The parents say they do not know where to find a cheap coat or have not got around to buying one. I made sure those babies received one." "The area that I serve is an area that need several things. Having jackets from Subaru are so helpful because sometimes children come without jackets and parents don't have the money to buy new ones. Thank you to Subaru for being there for low income families." – Mirta Xitumul " I gave a jacket to a boy that comes in each day with the same dirty jacket. This mom is a single mom and moves between homes daily. I also gave a jacket to a little girl whose parents brought her to school without a warm jacket. Another jacket went to a single mom that works only part time and when she is able to bring her son to school, he does not have a warm a jacket." – Heather Walker "The donation helped multiple children in my class. Some children face economic hardship when it's hard for their parents to afford clothes. They just have 1 coat that lasts them the winter, and their coats are worn out. The children and parents were appreciative to receive a new one!" – Dalia R. "I have 2 jackets to 2 children who needed coats right away and 2 jackets we keep at our school for when kids don't bring a jacket so they can stay warm when we go outside. This was a great way to help our families who could not afford coats for there kids this holiday season. It is hard to believe in 2026 in American families struggle to purchase coats fro their kids, but I am super happy that we can help some families get what they need." "Families in Carson EHS were very happy to receive coats." – Helen "Dear Lithia Subaru, thank you for providing jackets for our children. May of our families are coming from low-income households, and these jackets are providing them warmth. Our families were excited to have a jacket that can be for school." – Antonia M.A. "At Echo Loder we are using our coats in a classroom for these kiddos who forget theirs at home. We have 2 boys and 2 girls who receive coats. This helps them stay engaged outside because they don't have to worry about being cold." – Beth Marie "At Smithridge, a mom recently got her and her 2 daughters out of a stressful living environment. They are left with very little, including every few clothes for the two children. Providing these two children with winter coats allows mom to feel safe and secure knowing that her girls have warm clothes to attend school." "The are a big help in the classroom when the kids arrive without a coat. Many children are still wearing coats donated last year. It's great to see that they coats were needed and still being used." - Sam
Warm Embrace for Local Seniors at VOA - Ana B
Volunteers of America (VOA) was delighted to partner with Lithia Reno Subaru for another year of sharing warmth with local seniors. This wonderful gift reached far beyond the practical gift itself. For many of our older adults, especially those living on fixed incomes, receiving a new, soft blanket communicated dignity, care, and the real sense of being seen. As an organization our work focuses on moving people from homelessness to independence with love and dignity, providing housing and shelter to more than 1,000 people each night in Northern Nevada. Lithia Reno Subaru's generous partnership and financial contribution gave us the ability to purchase 200 high-quality blankets for our seniors. These blankets were distributed by Lithia Reno Subaru's dedicated sales team during the holidays at VOA's Sierra Manor. We are so grateful for this kind gesture and we could not do the work that we do without partners like Lithia Reno Subaru. Thank you for your warm embrace and commitment to our community! Submitted by Ana Bankert at Volunteers of America Northern California & Northern Nevada
Driving Second Chances for Pets in Northern Nevada - Sydney D
Through its unwavering commitment to the Subaru Love Promise, Lithia Reno Subaru continues to make a meaningful local impact in partnership with SPCA of Northern Nevada. In 2025, Lithia Reno Subaru hosted three fee-waived adoption events, helping 25 local pets find loving homes by removing one of the biggest barriers to adoption. Held right at the dealership, these events created joyful moments for families and pets alike — turning a routine visit into the start of a lifelong bond. Lithia Reno Subaru's support extends far beyond adoption days. Through sponsorships, community events, and participation in the annual Share the Love program, their generosity totaled more than $55,000 in 2025, directly funding lifesaving medical care, food, enrichment, and second chances for pets across northern Nevada. As one of SPCA-NN's longest-standing and most dedicated corporate partners, Lithia Reno Subaru consistently demonstrates what it means to serve the community with heart and purpose. Their continued investment ensures more pets find homes, more families are made whole, and more love is shared throughout our community — proving that the Love Promise is not just a statement, but a commitment lived out every day.
SMITHRIDGE STEM ACADEMY - Andras s
We are more than happy to be able to support local education this year continuing our partnership with Smithridge Stem Academy! We were able to donate much needed supplies to help kick off the school year with the tools they need. Helping with school supplies not only helps out our students in need but also helps lessen the burden on our committed educators. We are grateful for the opportunity to be able to give back making a positive difference right here in our neighborhood.
