What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Lithia Reno Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

SPCA of Northern Nevada

Subaru Love Promise Heart

Love Promise Stories from Lithia Reno Subaru

Blanket Delivery to Local Blood Cancer Patients  –  Erica B

Blanket Delivery to Local Blood Cancer Patients

The Leukemia & Lymphoma Society (LLS) was unable to attend this drop off due to wildfires, that started the day the drop off, that prohibited LLS from getting to and from Nevada safely. We thought it would be best if the drop off still happened instead of rescheduling since it was difficult to nail down a date that worked for all of the hospital staff. Bobbi Gillis from Renown shared with LLS and Subaru this message: "From all of us at Renown we would like to thank Chip & his team from Subaru of Reno and the Leukemia & Lymphoma Society for the generous donation of blankets and arts & crafts kits for our patients battling cancer! We so appreciate you spreading your love, warmth and hope through this wonderfully caring gift!"

Subaru and NWF Love the Earth!  –  Michael I

Subaru and NWF Love the Earth!

We have just broken ground and built the first planter box. We have plants staged at various homes ready to be brought to our new garden. The plan is to have a summer session the second week of summer and have the Students plant the seedlings so they can witness the explosion of plant life. They will create power points embedding each days work into the slideshow. This will help them witness and rehash the lifespan of the plants they put in the ground.

Going above and beyond  –  CHRIS W

Going above and beyond

Sandra Fetterolf is a long time Subaru owner (first Subaru, a 1978 wagon) who had an unfortunate experience. She was in the Southern California Mojave desert in her new 2014 Outback with only 5,600 miles on the odometer during a vacation trip away from home in Lake Tahoe, CA. About 40 miles west of Needles, CA on I-40, her left rear tire blew out (about 600 miles from her home). She was towed back to Needles, but could not find an appropriate replacement, and had to purchase 4 new tires. Service Manager, Chris Williams, of Lithia Reno Subaru sought assistance Ms. Fetterolf for her expense. Upon hearing the story, he also sought help from Subaru for her and restored her faith in her Subaru.

Lithia Reno Subaru Proudly Supports SPCA of Northern Nevada  –  Elizabeth S

Lithia Reno Subaru Proudly Supports SPCA of Northern Nevada

The SPCA of Northern Nevada along with Lithia Reno Subaru partnered to help the SPCA rescue, adopt and find forever homes for the animals in our shelter. Our mission is to be an innovative, regional leader in responsible treatment of homeless dogs and cats, primarily through their rescue and placement in forever loving homes and by promoting spaying and neutering to control pet overpopulation. Assistance through our partnership with Lithia Reno Subaru has created community awareness, and fostered support through donations, adoptions and volunteering. This collaboration is instrumental in helping us achieve our goals. Some dogs and cats need second chances and our rehabilitation program provides the necessary tools these animals need, thanks to our relationship with Lithia Reno Subaru we can continue this work.