The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Lithia Reno Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

SPCA of Northern Nevada

 Subaru Love Promise Heart

Love Promise Stories from Lithia Reno Subaru

Subaru and Lithia Reno Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Older Americans Month  –  Matt V

Since Catholic Charities of Northern Nevada serves seniors all year long via Meals on Wheels, and other poverty assistance programs, our agency decided to offer a special event for the people we serve during Older Americans Month (May). CCNN teamed up with the Sanford Center for Aging at the University of Nevada, Reno for A Picnic in the Park. This event provided a free lunch to over 100 local seniors, along with fun outdoor activities (Ukulele lessons, painting, guided nature walks, etc.), and information about the various services CCNN offers to seniors. We also had our Meals on Wheels vehicle at the event to help raise awareness for the program’s partnership with Subaru. Some seniors in attendance took pictures with the car and had a great time learning about how CCNN is serving seniors in the community. We shared photos from the event on our Facebook page and had media coverage from several media outlets (radio and TV).

Reno Subaru experience  –  Cheryl J

I just love my Subaru and the people I encountered, from salesman to the financing department. Babol (not sure of spelling-salesperson) was very helpful and knowledgeable with the Crosstrek I purchased and very personable. "Romeo" was the tech go-to guy who showed me the features of the car and spent time with me. He too was very personable. I purchased my new car on 5/20/18 and had problems trying to figure out how to sync the Apple CarPlay to my phone. I stopped by Subaru yesterday (6/21/18) and was greeted by Babol and told him my situations. He was able to find German (sp?) who took the time waling me through the procedures. My car didn't recognize my iPhone and after searching through my phone settings, he discovered I had the CarPlay off. He wasn't 'technical' when explaining everything, putting it in layman's terms. In the end, all the people I encountered were kind and concerned and gave me their contact numbers (and their cell phone numbers!) should I have any problems, which really doesn't happen these days with salespeople. Overall a wonderful experience. Thank you to all at Reno Subaru! PS. Before going into Subaru, I used google to try and find a solution to setting up the CarPlay and nothing is available, that I could find, even through YouTube. All other features for the Crosstrek were available online.

Volunteers Enjoy Donating Their Time  –  Matt V

April 2018 Our new Subaru Outback has been a great resource for helping local seniors through the Meals on Wheels program, especially for the volunteers who use it to make deliveries. I had the opportunity to speak with a handful of the Meals on Wheels volunteers to find out why they enjoy donating their time to the program. All of them have a passion for helping seniors, which was evident when they spoke about the program. They also spoke about the value of Meals and Wheels and the importance of this program in our community. Several of them mentioned how these seniors would lack proper nutrition without our weekly deliveries, and how their interaction with the clients is a crucial part of the process. It was great to hear feedback from the volunteers’ perspective. Some mentioned how well our program is run in comparison to other Meals on Wheels programs in other parts of the country, which was great to hear. Our ongoing goal is to expand the Meals on Wheels program and the addition of our Subaru Outback will help make that possible. Matt Vaughan Director of Marketing and PR Catholic Charities of Northern Nevada

CCNN Delivers Meals on Wheels Thanks to Subaru  –  Jonathan B

Our new Subaru Outback has been a great resource for helping local seniors through the Meals on Wheels program. I had the opportunity to go on a ride along this month to see it in action and was happy to see how well it serves its purpose. The vehicle is really well equipped for handling the storage of meals during deliveries and allows our drivers to travel out to hard to reach areas during severe weather. We actually had one of the biggest storms of the year the week I went on this ride along, but our Subaru made these deliveries possible despite the conditions. We were able to reach 16 seniors in less than 2 hours, all of which were extremely grateful for their meals. Several of the clients I spoke with talked about their physical disabilities and how it impaired their ability to cook and shop for groceries. Many of these seniors would lack proper nutrition without our weekly deliveries. All of them talked about how the Meals on Wheels program made their lives easier, and ultimately, kept them from going hungry. It was great to hear feedback from our clients and to learn more about why this program is so vital in our community. In the future, we hope to expand the Meals on Wheels program and the addition of our Subaru Outback will allow us to make more deliveries to more seniors throughout Washoe County. Matt Vaughan Director of Marketing and PR Catholic Charities of Northern Nevada

Blanket Delivery to Local Blood Cancer Patients  –  Erica B

The Leukemia & Lymphoma Society (LLS) was unable to attend this drop off due to wildfires, that started the day the drop off, that prohibited LLS from getting to and from Nevada safely. We thought it would be best if the drop off still happened instead of rescheduling since it was difficult to nail down a date that worked for all of the hospital staff. Bobbi Gillis from Renown shared with LLS and Subaru this message: "From all of us at Renown we would like to thank Chip & his team from Subaru of Reno and the Leukemia & Lymphoma Society for the generous donation of blankets and arts & crafts kits for our patients battling cancer! We so appreciate you spreading your love, warmth and hope through this wonderfully caring gift!"

Subaru and NWF Love the Earth!  –  Michael I

We have just broken ground and built the first planter box. We have plants staged at various homes ready to be brought to our new garden. The plan is to have a summer session the second week of summer and have the Students plant the seedlings so they can witness the explosion of plant life. They will create power points embedding each days work into the slideshow. This will help them witness and rehash the lifespan of the plants they put in the ground.

Going above and beyond  –  CHRIS W

Sandra Fetterolf is a long time Subaru owner (first Subaru, a 1978 wagon) who had an unfortunate experience. She was in the Southern California Mojave desert in her new 2014 Outback with only 5,600 miles on the odometer during a vacation trip away from home in Lake Tahoe, CA. About 40 miles west of Needles, CA on I-40, her left rear tire blew out (about 600 miles from her home). She was towed back to Needles, but could not find an appropriate replacement, and had to purchase 4 new tires. Service Manager, Chris Williams, of Lithia Reno Subaru sought assistance Ms. Fetterolf for her expense. Upon hearing the story, he also sought help from Subaru for her and restored her faith in her Subaru.

Lithia Reno Subaru Proudly Supports SPCA of Northern Nevada  –  Elizabeth S

The SPCA of Northern Nevada along with Lithia Reno Subaru partnered to help the SPCA rescue, adopt and find forever homes for the animals in our shelter. Our mission is to be an innovative, regional leader in responsible treatment of homeless dogs and cats, primarily through their rescue and placement in forever loving homes and by promoting spaying and neutering to control pet overpopulation. Assistance through our partnership with Lithia Reno Subaru has created community awareness, and fostered support through donations, adoptions and volunteering. This collaboration is instrumental in helping us achieve our goals. Some dogs and cats need second chances and our rehabilitation program provides the necessary tools these animals need, thanks to our relationship with Lithia Reno Subaru we can continue this work.

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