The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.


Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Lithia Reno Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

SPCA of Northern Nevada
 Subaru Love Promise Heart

Love Promise Stories from Lithia Reno Subaru

Subaru and Lithia Reno Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru kept me safe  –  Joelle K

I had purchased a 2019 Subaru Impreza ( my first Subaru) at the Lithia Reno dealership on June 16th 2019. The process was seamless and they put me into the vehicle I wanted. Fast Forward to February 21st 2020. Going back to work from lunch I was T-Boned on the drivers side by someone trying to "beat" traffic across an intersection. She hit me hard enough to push me into the car next to me, deploying the steering wheel and knee airbags. Starlink came on almost immediately. My car was totalled and while happy to have sustained minor injuries, I was devastated to lose that car. Two weeks later I was back at Lithia Reno Subaru telling my story. The staff bent over backwards to put me into a 2020 Impreza. That car kept me safe and I will forever be a Subaru owner.


Lithia Reno Subaru Goes Above and Beyond  –  Laura V

To say that Lithia Reno Subaru goes above and beyond for our organization and our community is an understatement. Their team is passionate about making a positive impact, and it shows in ways big and small. From the significant financial contribution they make to our organization every year, which enables us to save so many lives, to the way they treat our pets and volunteers, the Lithia Reno Subaru team is committed to making a meaningful difference in the world. Almost every Lithia Reno Subaru adoption event provides a magical moment for someone in our community. At one event, a dog that had been with us for an extended amount of time went on to become a loving service dog to a young boy with autism. In June of 2019, an anxious pit bull and a woman who claimed she was lonely beyond measure found love. Thanks to Lithia, those two are now training to bring joy to hospital patients. The list of stories goes on. We believe this is the reason why our staff and volunteers jump at the opportunity to participate at Lithia Reno Subaru adoption events. They have a reputation for bringing magic to our community, and it's something our team loves to be a part of. Thanks to Lithia Reno Subaru, so many pets have found loving homes, and so many people have discovered a new sense of meaning in their lives. We are grateful for their support, and look forward to bringing more magic to our community in 2020!


Truckee River clean up party  –  Christi C

Lithia Reno Subaru, Thank you sooo much for all of your help and support with the our community Truckee River clean up project!! Since 2004, KTMB has organized the Truckee River Cleanup Day where more than 800 volunteers come together to keep our Truckee River clean and pristine for all to enjoy. Cleanup and beautification project span from Verdi to Lockwood, and also include river tributaries. Projects include storm-drain stenciling, litter pickup, graffiti removal, in-the-river trash removal (by kayakers and flyfishers), weed pulling and park beautification projects.Thank you to everyone who made the 2019 Truckee River Cleanup a success!


Over 20 trees donated to Lazy 5 Regional Park  –  Sarah S

Washoe County Regional Parks & Open Space is thrilled to welcome a donation of 20 trees to Lazy 5 Regional Park in Sparks, thanks to Lithia Reno Subaru. On Tuesday, October 22, over 20 Lithia Reno Subaru employees came out to donate and plant 20 new shade trees along the park’s soccer field perimeter. “We had a vision to create new picnic seating areas and plant shade trees along our soccer fields,” says Park Ranger Sarah Snell. “Because there was nowhere for soccer spectators to sit or find shade. With many of the games taking place during the heat of summer, we really wanted to find a natural solution to providing shade even though we did not have a budget for such a project. It was truly a blessing and helped us make our vision a reality”. The Washoe County Park Rangers and Lithia Reno Subaru worked with high desert garden and landscape experts at Moana Nursery to determine the best trees that would provide good shade and also do well in native soil and Northern Nevada’s harsh climate. The group narrowed down their selection to maples, ashes, lindens, and willows, which were all planted in one hard-working day, thanks to all the Lithia Reno Subaru employees coming out during their work day to volunteer. These newly-planted varieties of trees not only gives the park more shaded seating areas, but also enhances it with beauty and vibrant colors (especially in the spring and fall), additional bird habitat, and contributes to cleaner air for the ever-growing Reno-Sparks metropolitan area.


Feeding Families with Help from Subaru  –  Jonathan B

This upcoming Holiday Season will mark “Feeding Families” time at Catholic Charities of Northern Nevada. During the next couple of months, Catholic Charities will feed 7500 families with our holiday bags and either hams, chickens or turkeys totaling over 250,000 pounds of food. The preparation for this very large event has been ongoing and takes dozens of volunteers and hundreds of volunteer hours. The Subaru Outback we received from Lithia Subaru and Meals on Wheels America has played an important part in transporting supplies and food for us in order to put our 7500 bags together. The large rear capacity has allowed us to pack in many items without having to make too many trips. Good gas mileage never hurts either. Our drivers always comment on how nice the Outback drives and how much room it has to haul supplies in the back. Parked outside our facility, the Subaru is visible to all the folks who come to donate items and volunteer for this great event. A special thank you to Meals on Wheels America and Subaru of America!


Subaru & LLS Help Local Cancer Patients  –  Erica B

LLS pulled up to the Renown Cancer Center in Reno excited to make a difference in the lives of others alongside Lithia Reno Subaru. Upon arrival, the Subaru team helped to get the blankets and craft kits out of one of their brand new cars and the hospital staff were ready! They brought out multiple carts and shuffled the boxes inside. There was a group of 15 hospital and foundation staff there to greet Subaru and thank each Subaru staff member for their kindness, thoughtfulness and the donation. Subaru said they were always happy to support people in their community, had fun chatting with the staff and showed the hospital staff the blankets and kits themselves. All you could hear was happiness and gratitude in the space. We set up for the photo in front of the entrance to their cancer center. Linda of LLS thought it would be fun to do a Boomerang, since it was such a large and enthusiastic group! Hospital staff and Subaru alike enjoyed making fun faces and poses with the donations. The hospital staff really couldn’t stop saying thank you to Subaru for their continued donation of warm blankets and fun craft kits. They said it meant so much to give their patients something warm while they came in for their treatments.


Subaru Outback Takes Long Drive to Gerlach  –  Jonathan B

One of the great blessings of receiving a Subaru Outback from Lithia Reno Subaru and Meals on Wheels America for the “50 Cars for 50 Years” was the Outback’s ability to handle long drives to different locations in changing the weather. During the past year and a half, Catholic Charities of Northern Nevada has used the Subaru to deliver meals on a daily basis to many seniors in the Reno area. It has also been able to reach those folks several hours north in the tiny town of Gerlach. Whether it is for monthly checks on our farthest senior center location or to bring food and supplies to restock the kitchen, the Subaru, with its large capacity cargo space, has handled the drive beautifully in dry, sunny weather and cold, winter weather. The Gerlach area is home to only about 200 people but Catholic Charities is able to reach 5 homebound seniors as well as 15 seniors at the senior center each day and provide school lunches for 22 students daily. The Subaru Outback is a big part of how Catholic Charities is reaching so many people in Northern Nevada. Jonathan Blose Director of Senior Nutrition


Subaru Outback Takes Long Drive to Gerlach  –  Jonathan B

One of the great blessings of receiving a Subaru Outback from Lithia Reno Subaru and Meals on Wheels America for the “50 Cars for 50 Years” was the Outback’s ability to handle long drives to different locations in changing weather. During the past year and a half, Catholic Charities of Northern Nevada has used the Subaru to deliver meals on a daily basis to many seniors in the Reno area. It has also been able to reach those folks several hours north in the tiny town of Gerlach. Whether it is for monthly checks on our farthest senior center location or to bring food and supplies to restock the kitchen, the Subaru, with its large capacity cargo space, has handled the drive beautifully in dry, sunny weather and cold, winter weather. The Gerlach area is home to only about 200 people but Catholic Charities is able to reach 5 home bound seniors as well as 15 seniors at the senior center each day and provide school lunches for 22 students daily. The Subaru Outback is a big part of how Catholic Charities is reaching so many people in Northern Nevada. Jonathan Blose Director of Senior Nutrition


Older Americans Month  –  Matt V

Since Catholic Charities of Northern Nevada serves seniors all year long via Meals on Wheels, and other poverty assistance programs, our agency decided to offer a special event for the people we serve during Older Americans Month (May). CCNN teamed up with the Sanford Center for Aging at the University of Nevada, Reno for A Picnic in the Park. This event provided a free lunch to over 100 local seniors, along with fun outdoor activities (Ukulele lessons, painting, guided nature walks, etc.), and information about the various services CCNN offers to seniors. We also had our Meals on Wheels vehicle at the event to help raise awareness for the program’s partnership with Subaru. Some seniors in attendance took pictures with the car and had a great time learning about how CCNN is serving seniors in the community. We shared photos from the event on our Facebook page and had media coverage from several media outlets (radio and TV).


Reno Subaru experience  –  Cheryl J

I just love my Subaru and the people I encountered, from salesman to the financing department. Babol (not sure of spelling-salesperson) was very helpful and knowledgeable with the Crosstrek I purchased and very personable. "Romeo" was the tech go-to guy who showed me the features of the car and spent time with me. He too was very personable. I purchased my new car on 5/20/18 and had problems trying to figure out how to sync the Apple CarPlay to my phone. I stopped by Subaru yesterday (6/21/18) and was greeted by Babol and told him my situations. He was able to find German (sp?) who took the time waling me through the procedures. My car didn't recognize my iPhone and after searching through my phone settings, he discovered I had the CarPlay off. He wasn't 'technical' when explaining everything, putting it in layman's terms. In the end, all the people I encountered were kind and concerned and gave me their contact numbers (and their cell phone numbers!) should I have any problems, which really doesn't happen these days with salespeople. Overall a wonderful experience. Thank you to all at Reno Subaru! PS. Before going into Subaru, I used google to try and find a solution to setting up the CarPlay and nothing is available, that I could find, even through YouTube. All other features for the Crosstrek were available online.


Volunteers Enjoy Donating Their Time  –  Matt V

April 2018 Our new Subaru Outback has been a great resource for helping local seniors through the Meals on Wheels program, especially for the volunteers who use it to make deliveries. I had the opportunity to speak with a handful of the Meals on Wheels volunteers to find out why they enjoy donating their time to the program. All of them have a passion for helping seniors, which was evident when they spoke about the program. They also spoke about the value of Meals and Wheels and the importance of this program in our community. Several of them mentioned how these seniors would lack proper nutrition without our weekly deliveries, and how their interaction with the clients is a crucial part of the process. It was great to hear feedback from the volunteers’ perspective. Some mentioned how well our program is run in comparison to other Meals on Wheels programs in other parts of the country, which was great to hear. Our ongoing goal is to expand the Meals on Wheels program and the addition of our Subaru Outback will help make that possible. Matt Vaughan Director of Marketing and PR Catholic Charities of Northern Nevada


CCNN Delivers Meals on Wheels Thanks to Subaru  –  Jonathan B

Our new Subaru Outback has been a great resource for helping local seniors through the Meals on Wheels program. I had the opportunity to go on a ride along this month to see it in action and was happy to see how well it serves its purpose. The vehicle is really well equipped for handling the storage of meals during deliveries and allows our drivers to travel out to hard to reach areas during severe weather. We actually had one of the biggest storms of the year the week I went on this ride along, but our Subaru made these deliveries possible despite the conditions. We were able to reach 16 seniors in less than 2 hours, all of which were extremely grateful for their meals. Several of the clients I spoke with talked about their physical disabilities and how it impaired their ability to cook and shop for groceries. Many of these seniors would lack proper nutrition without our weekly deliveries. All of them talked about how the Meals on Wheels program made their lives easier, and ultimately, kept them from going hungry. It was great to hear feedback from our clients and to learn more about why this program is so vital in our community. In the future, we hope to expand the Meals on Wheels program and the addition of our Subaru Outback will allow us to make more deliveries to more seniors throughout Washoe County. Matt Vaughan Director of Marketing and PR Catholic Charities of Northern Nevada


Blanket Delivery to Local Blood Cancer Patients  –  Erica B

The Leukemia & Lymphoma Society (LLS) was unable to attend this drop off due to wildfires, that started the day the drop off, that prohibited LLS from getting to and from Nevada safely. We thought it would be best if the drop off still happened instead of rescheduling since it was difficult to nail down a date that worked for all of the hospital staff. Bobbi Gillis from Renown shared with LLS and Subaru this message: "From all of us at Renown we would like to thank Chip & his team from Subaru of Reno and the Leukemia & Lymphoma Society for the generous donation of blankets and arts & crafts kits for our patients battling cancer! We so appreciate you spreading your love, warmth and hope through this wonderfully caring gift!"


Subaru and NWF Love the Earth!  –  Michael I

We have just broken ground and built the first planter box. We have plants staged at various homes ready to be brought to our new garden. The plan is to have a summer session the second week of summer and have the Students plant the seedlings so they can witness the explosion of plant life. They will create power points embedding each days work into the slideshow. This will help them witness and rehash the lifespan of the plants they put in the ground.


Going above and beyond  –  CHRIS W

Sandra Fetterolf is a long time Subaru owner (first Subaru, a 1978 wagon) who had an unfortunate experience. She was in the Southern California Mojave desert in her new 2014 Outback with only 5,600 miles on the odometer during a vacation trip away from home in Lake Tahoe, CA. About 40 miles west of Needles, CA on I-40, her left rear tire blew out (about 600 miles from her home). She was towed back to Needles, but could not find an appropriate replacement, and had to purchase 4 new tires. Service Manager, Chris Williams, of Lithia Reno Subaru sought assistance Ms. Fetterolf for her expense. Upon hearing the story, he also sought help from Subaru for her and restored her faith in her Subaru.


Lithia Reno Subaru Proudly Supports SPCA of Northern Nevada  –  Elizabeth S

The SPCA of Northern Nevada along with Lithia Reno Subaru partnered to help the SPCA rescue, adopt and find forever homes for the animals in our shelter. Our mission is to be an innovative, regional leader in responsible treatment of homeless dogs and cats, primarily through their rescue and placement in forever loving homes and by promoting spaying and neutering to control pet overpopulation. Assistance through our partnership with Lithia Reno Subaru has created community awareness, and fostered support through donations, adoptions and volunteering. This collaboration is instrumental in helping us achieve our goals. Some dogs and cats need second chances and our rehabilitation program provides the necessary tools these animals need, thanks to our relationship with Lithia Reno Subaru we can continue this work.